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At its best, radio has always been experiential, long before that term came to prominence. But are today’s broadcasters giving enough thought to The User Experience? Because among radio’s digital competitors, UX is paramount. The User Experience touches every aspect of radio, from programming to imaging and positioning to the online/social assets of a station, and demands that a great radio station be created as a whole, not in silos. Here’s how to see radio’s broadcast and other offerings not just from the listener perspective but through The User Experience.
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